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      Eternal Apparel Co. is a forward-thinking company committed to sustainable manufacturing practices that ensure both the highest quality products and a responsible production process. We embrace the stoic philosophy that self-improvement and change are intrinsically linked, reflecting this belief in every aspect of our brand. Our minimalistic designs not only promote a healthy lifestyle but also symbolize our dedication to ongoing transformation and growth. The "e" in our company logo serves as a powerful emblem of change, representing our pledge to continuously evolve while maintaining our core values of sustainability and excellence.​

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E T E R N A L   T R U T H

Change, the sole constant in existence, should be embraced rather than resisted. Our collection of minimal monochromatic clothing embodies our brand’s commitment to consistency and self-improvement, offering timeless, versatile pieces that reflect a dedication to simplicity and personal growth.

"There is nothing permanent, except change."

“Eternal Memories” is a deeply personal painting that reflects on the power of memory and the impact it has on our lives. Dedicated to two people who may no longer be with us, the artwork symbolizes their ability to make people laugh. The painting explores the idea that memories are unique to each individual and are beyond our control—no one can choose when or how to remember something, or how it will affect us.

Drawing inspiration from Salvador Dalí’s The Persistence of Memory, the painting uses its surreal, melting clocks to represent how time and memories intertwine, illustrating that the memories we hold are not fixed but fluid, constantly shaping our experiences. The work also touches on the concept of existence—while we can’t control when memories arise, we do have the power to choose how we react to them.

This theme carries over into the third painting, Eternal Emotion, which delves deeper into the emotional response we have when we encounter these memories. Together, these artworks create a reflection on how memories define us, how they persist, and how we can decide to embrace or shape our emotions in the face of them.

2 / 8 " ETERNAL MEMORIES"

$40.00Price
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